- Booth A5
- April 25 – 26, 2022
- Queen Elizabeth II Conference Centre, London
eTail Europe 2022
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Why ‘eTail Europe 2022’?
eTail Europe 2022 is a two-day eCommerce extravaganza that delivers great content, industry insights and inspiring stories specific to the European market. We could quickly summarise it into:
- 2 action-packed days
- 10+ keynotes from visionaries and thought leaders
- 60+ speakers from top retail brands across Europe
- 100+ sessions on various eCommerce verticals
- Win giveaways, audits and consultations
- Network with peers and technology service providers
- In-person attendance and Virtual connect
APRIL 25 - APRIL 26, 2022
Queen Elizabeth II Conference Centre, London
Top 5 Sessions of eTail Europe 2022
Fiona Brown
Head of Digital Transformation,
Boots UK
The Keys To Success: How Customer Experience, Innovation And Convenience Will Drive Success For Your Retail Brand
Hear it from the leadership team of Boots, a leading pharmacy-led health and beauty retailer in the UK, on their eCommerce success by focusing on convenient and innovative shopping experiences. Highlights of kick-off keynote:
- How to engage customers in their preferred shopping channel
- Consumers’ expectations - technology and experiences
- The art of communicating your value proposition to customers
- Putting user convenience first to make your brand completely accessible
Chris Conway
VE-Commerce Director,
Co-Op
Your Store As A Service: Redefining The Purpose Of Physical Retail In Today’s Digital-First World
How will physical stores evolve in the market where more consumers are shifting to the digital buying experience? This session will educate brands on how to best utilise their brick and mortar stores in their business ecosystem and also includes:
- Tips on preparing physical stores to succeed in today’s new retail climate
- How to provide conveniences for customers through technologies and services
- Ideas on technology investments and organisational changes to future-proof physical stores
- Ideas to identify what’s working and innovate continuously
Jennifer North
Head of Digital Experience
Hobbycraft
The Digital Experiences You Need Today To Guarantee Long Term Growth
In this keynote panel, leaders from various successful retail brands across the UK bring to the table ideas and discuss how you can optimise your online store, strategies to engage customers and buyer preferences and ways to ensure future growth. Sessions highlights:
- Building digital experiences to engage customers and boost sales
- Identifying and measuring how your customer engagement works
- Mining customer behaviour to crack the knack of creating compelling experiences
- How to create targeted messaging by ensuring a holistic view of the customer
Timo Raab
Global Head of eCommerce
L’Oreal
Transforming a retail brand: An E-Commerce Success Story and what you can learn from it
This opening keynote on Day 2 will bring you the success story of a leading beauty brand. Timo Raab, Global Head of eCommerce, L’Oreal, will share the secrets of transforming your business digitally and focusing on future growth. Keynote highlights:
- How to begin your digital transformation journey and ensure successful outcomes
- Digital transformation accelerated by the pandemic
- How to prepare for the post-Covid digital market
- What should brands do to be future-ready
Sigrit Tiits
Head of Digital Marketing
Stockmann
The Evolution of Omnichannel: Enhancing Customer Engagement With New Experiences And Initiatives
Omnichannel commerce is now a necessity. While customers have started expecting more personalised omnichannel experiences, how can brands keep pace? The keynote’s panellists from brands that have already created matured omnichannel experiences will:
- Share their perspective on omnichannel experiences
- Highlight the factors that hint your brand is ready for it
- Provide ideas on integrating offline and online experiences
- Help in building first-party data from new digital touchpoints
Our Retail eCommerce Expertise
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Our Retail eCommerce Thought Leadership
5 customer experience expectations that every eCommerce retailer should know
eCommerce is on the rise. The climb in digital buying in 2022 is expected to follow the same pace as of 2021.
5 reasons why Magento retailers in the UK need a dedicated managed services team
As a retailer in the UK, you should be aware of some specific reasons that make Magento support all the more important.
5 key areas retail eCommerce brands should focus for digital transformation success
Digital disruption has been in the know for more than a decade now. Every brand is thinking of adopting digital technologies.




