dotdigital’s Engagement Cloud is the customer engagement platform aimed at helping retail customers build powerful omnichannel marketing programs where every journey counts. The platform harnesses valuable data from customers’ journeys with the brands they shop online and offline and syncs this data, letting information flow smoothly through the application programming interface (APIs).
From purchase history to the last product order, the data collected allows businesses to hyper-personalize every customer’s interaction. Dotdigital enables Marketers to orchestrate the journey on this basis. Personalization and leveraging data in an empowered way is something marketers in businesses of all sizes and industries are desperately trying to achieve.
4 PRINCIPLES AND 5 INGREDIENTS FOR YOUR DIGITAL MARKETING CAMPAIGN SUCCESS
To strategize a Digital Marketing Campaign that would continuously yield results, we recommend 5 key ingredients and 4 key principles. Let’s understand what they are.
HOW IS ARTIFICIAL INTELLIGENCE CREATING AN IMPACT IN B2B MARKETING?
A few years ago, many couldn’t contemplate AI’s potential across industries. But now, there are enterprise-grade marketing automation tools that are completely based on AI.
HOW CAN ECOMMERCE BRANDS LEVERAGE MARKETING AUTOMATION?
Marketing automation systems help automate, streamline and measure marketing tasks. It allows brands to enhance operational efficiency and increase revenue.
Ziffity and Dotdigital together enable next-gen personalization and automation to help you effortlessly deliver a seamless experience over time. We focus on highly targeted personalized messages and make sure that every single engagement is a positive one.
Automation allows you to schedule repetitive tasks and thereby save time. You can automate welcome emails, SMS, and send personalized messages for responses. Dotdigital provides built-in automation options and allows you to configure channel extensions. No matter which channel you choose, it helps establish easy communication with your contacts.
Email campaign allows you to preview the campaigns in different devices, send test emails to see how it’ll look in various email clients (MS Outlook), and track performance. Email campaigns can be sent manually or automatically based on preset conditions. Email content can be personalized based on contact data fields and external servers.
SMS campaign messages can be sent from the platform through the SMS broadcasting tool and automated programs. You can automate SMS responses for instances like acknowledgment messages for registrations or subscriptions. The SMS broadcasting tool also generates reports with details like message sends, deliveries, and failures.
Dotdigital’s ‘Product Recommendation’ is available for market-leading eCommerce platforms like Magento. Depending on your requirement, you can choose from options like ‘Best Sellers,’ ‘Most Viewed,’ ‘Bought Together’ etc You can also use the ‘Product Data Enrichment’ feature to configure product recommendations based on product attributes like color and price.
Landing pages are easy to build, thanks to DotDigital’s page builder. Using Page builder, you can choose from pre-designed templates, drag and drop page building blocks to upload images. Interactive elements like forms, videos, surveys, and links to other pages can be quickly inserted into your landing pages. Also, you can add tracking codes like Google Analytics.
Surveys & Forms
Build surveys & forms to increase signups and collect more customer data. To build surveys and forms, you can either use the drag and drop editor or select ready-made templates. You can link the survey/form to a landing page, share it as a link in an email or social media. Segment customers based on responses by saving them in a specific address book.
Web Behavior Tracking
The ‘Web Behavior Tracking’ feature captures browsing activities. It gathers crucial information like pages viewed by a contact, duration of views, type of browser, IP address, and so on. With ‘Web Behavior Tracking,’ you can identify potential customers, speed up the sales process, strengthen customer relationships, and improve customer engagement.
Social Audience Retargeting
Dotdigital provides ‘Facebook Audience’ and ‘Google Ads’ extensions to improve re-targeting efforts. With ‘Facebook Audience,’ you can automate adding new contacts to your audience list. It helps in optimizing ad campaigns to target people who aren’t engaged through other social media channels. ‘Google Ads’ extension can also be used to automate adding new contacts.
The Abandoned Cart module’s ‘Web Behaviour Tracking’ feature helps collect data from the website and identify customers and their carts. ‘Program Builder’ is used to detect carts that remain abandoned. With the data gathered by identifying abandoned carts, emails can be sent to prospects along with the cart’s details to make them covert.
Ziffity’s Value Proposition
Ziffity provides end-to-end dotdigital solutions for ‘dotdigital engagement cloud.’ Our team has vast experience using dotdigital tools for eCommerce integration, campaign management, and marketing automation. You can bank on our expertise in building powerful omnichannel marketing campaigns to engage your customers.
what our customers say
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