S508

Personalizing the Commerce Experience

Do you want to improve your conversion rates 10x and revenues 8x? Personalization can help you achieve it. Catch the session lead by Rohan Bhatt, Product Marketing Manager, Adobe Commerce, on how personalization can boost your store’s conversions and ROI. This session will elaborate on the following:

• Importance of personalization and how to break it down
• Fundamentals to deliver a personalized eCommerce experience
• Taking personalization to the next level with new Adobe Commerce features

L722

Supercharge Commerce with Personalization

One of the keys to enhancing personalization is leveraging data. Your zero and first-party data gathered from various built-in tools to third-party systems can help you build better experiences. Learn how Adobe Experience Cloud helps you comprehend data from multiple systems. Headed by Daniel Rios, Sr. Manager, Product Management, Adobe, this session will explore:

• Automating reminders for shoppers using Adobe Journey Optimizer
• Personalizing promotions with cart price rules using Adobe RT-CDP segments
• Segment audience using Adobe RT-CDP segmentation services

S509

Choosing the Right Front-End for your e-Commerce Experiences

Experience-driven eCommerce is a dream for any brand and a delight for any customer. In this session, listen to Adobe's consultation experts on using Adobe's rich toolset to build an experience-driven commerce strategy. Get inspired by real-life use cases and success stories on how segmentation helps target your ideal customers better. This session covers the following:

• How to build storefront experiences using Experience Platform and Real-Time CDP
• Best practices for building rich experience across the shopper's journey
• How to make the best use of Adobe Experience Manager and Adobe Target

S519

Strategies to Optimize Your Commerce Site Performance

Is your eCommerce store loading under 3 seconds? For every additional second, website conversion rates drop by an average of 4.42%. Your site’s speed and availability matter. In this session, headed by Matt Johnson, Product Manager, Adobe, learn how to use Adobe’s built-in tools to improve performance. You can also learn the following:

• Best practices to stay prepared for high traffic
• Real-life examples of brands that have high-performing stores
• Why performance and scalability matters for a better experience

Case Studies that Inspire

Explore a long list of success stories of growing brands and enterprises. Adobe Summit 2023 features case studies of brands like 'Sunbelt Rentals', 'Helen of Troy' 'GM Financial' and a lot more.

• A Boosted Retail Wireless Experience: DISH + Adobe Commerce
• Sunbelt Rentals: Transformation Using Experience Commerce
• Helen of Troy's Direct-to-Consumer Digital Transformation
• Launching a B2B Marketplace Inside an Industrial Giant
• How GM Financial Transformed Customer Experience