Digital transformation disrupted B2B in recent years, and the change is now happening in the manufacturing segment. Manufacturers have started realizing that direct-to-consumers (D2C / DTC) is the way forward for them to catch up with the increasing digital adoption by their consumers.

87% of the leading manufacturing industry brands view digital transformation as a critical area of focus - Forbes.

If you are a manufacturer looking to join the D2C bandwagon, our eBook co-authored with Adobe can serve as the starting point.

The eBook details 12 digital experiences that manufacturers can provide in their eCommerce store for different segments of customers like B2B buyers (distributors/wholesalers/resellers), and retail buyers (end consumers) to accelerate growth.

• The current D2C market scene
• Digital experiences for business customers
• Digital experiences for distributors and resellers
• Direct digital buying experiences
• Hybrid models to build a direct-to-consumer website